I want you to avoid common misconceptions exploited by uneducated, uninformed, & sometimes downright unscrupulous carpet cleaners!
Mistake #1: The Company That Offers The Lowest Price Is The Company You Should Hire.
This is the most common mistake that can lead a consumer into trouble. To some degree, all of us are attracted by low price because we want to work within a budget.
Here are two important points to consider.
Point #1: The Price You See Offered May Not Be For The Services You Want Performed.
Low price can mean cheap equipment, supermarket soaps or detergents and probably a self-taught carpet cleaner. So, if you want to remove the harmful dirt, bacteria, pollens, chemicals and tobacco residues -- so for starters, you need to hire a company that uses a state of the art truck mounted unit.
This equipment is not cheap! I have invested over 75K on my equipment alone for good reason: More and more families want the good-health benefits that come from having fresh, clean carpet.
Secondly, you want to consider the delivery of the service. Meaning…
Have you ever had the feeling that a company doesn’t care about your busy schedule? We see that in all industries. Or that you’re being overcharged for unsatisfactory work or the cleaning takes days to dry? Does the technician’s poor dress and grooming make you feel uneasy? Do you have to take time off to supervise?
So remember that the price you see offered may not be for the services you want performed. Price is what you pay. Value is what you get.
Point #2: The Price You See Advertised May Not Be The Price You Pay.
Some have learned the hard way that some carpet cleaners offer a cheap price -- as low as $9.95per room -- and then pressure you into paying a lot more once they get inside your home.
Some of them may even break the law by using illegal bait and switch tactics. If you don’t fall for their switch and choose their basic service, you’ll likely receive poor workmanship using little or no chemicals, and they will not guarantee their work.
I take no pleasure in telling you this, but some are unethical -- and, sadly, a few are dishonest. By their misleading advertising and false promises, they cast a dark shadow on our entire industry. Then you'll find other carpet cleaners -- professionals who work hard to earn your trust and respect. You can find ethical carpet cleaners by visiting http://www.ethicalservices.com/.
Mistake #2: Any Honest Carpet Cleaning Company Should Be Able To Give You An Exact Price Quote Over The Telephone.
I wish this were true, but it isn't. First, honest, reputable carpet cleaning companies consider several factors when pricing carpet cleaning.
One factor is the exact square footage. So, to get an accurate measurement, a laser device or measuring wheel is used to calculate the exact size of the carpet area. The price is based on at least 3 factors: the type of carpet, the amount of soiling, because heavily soiled carpet takes longer to clean; and the square footage.
Beware that a quote should not be given on the phone.
Read on for Mistake #1... Plus I'll offer four recommendations, and I'll give you seven questions you should ask a carpet cleaner before you invite him into your home.
Mistake #3: The Only Reason To Clean Carpets Is To Get Out The Dirt.
No. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust -- and hundreds of other bad things.
When you and your family members come into your home, you carry those pollens, bacteria and chemicals in your hair and on your skin, clothing and shoes. Not surprisingly, all those chemicals, pollens and bacteria wind up -- you guessed it -- in your carpet. If you have allergies, asthma, emphysema, or other breathing problems -- one major source of your problem could be the pollens, fungus, and bacteria in your carpet. If you're sensitive to dust mites (who can lay 60-80 eggs a day!) and their feces, you might find that you'll breath easier after you hire a company to get those nasty creatures out of your carpet. So in addition to getting rid of dirt, another important reason to clean your carpet is to get rid of pollens, fungus, bacteria, chemicals and the tars and residue from tobacco smoke.
For a recent news story on bait-n-switch tactics take a look at the video below.
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